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隨便google一下有些人再討論MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES.一直以來我都很相信OSCAR推荐的東西。我有去遍尋各大購物網站yahoo奇摩購物、momo購物、博客來、PChome、7Net搜尋優惠價格!MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES數量有限,售完為止！限量是殘酷的,入手要快~下面就是更進一步圖片文字資訊的介紹！點擊圖片或文字可以進到詳細購物推薦網站~OSCAR不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西因為我自己也想要了解MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES到處尋找資訊做功課.當今網購市場很競爭,各大購物網為求好業績無所不用其極。OSCAR最近也對這個商品很趕興趣,網友也都知道在定價和售價會有一定的差距, |
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售價:1007  |
詳細資料ISBN：9780131708273 規格：平裝 / 611頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES PROVIDES THE FIRST-YEAR STUDENT WITH AN INTRODUCTION TO HOSPITALITY MARKETING AND THE BASICS OF ITS MANY DIFFERENT COMPONENTS. WITH A SUCCINCT THREE-PART FORMAT, IT INTRODUCES BASIC MARKETING CONCEPTS, DISCUSSES STRATEGIC MARKETING AND THE MARKETPLACE, AND ENDS WITH FUNCTIONAL STRATEGIES THAT CAN BE USED TO INCREASE COMPETITIVE ADVANTAGE. TOURISM APPLICATIONS, INTERVIEWS WITH INDUSTRY EXECUTIVES AND CASE STUDIES PROVIDE A GLIMPSE AT THE REAL-WORLD OF HOSPITALITY AND TOURISM, WHILE CONTEMPORARY EXAMPLES DEMONSTRATE HOW MARKETING TECHNIQUES ARE USED TO INCREASE THE CHANCES OF SUCCESS. 本書特色1 . EMPHASIS ON LOYALTY MARKETING-PROVIDES A COLLECTION OF STRATEGIES AND TACTICS THAT CAN BE USED TO MARKET HOSPITALITY AND TOURISM SERVICES TO CUSTOMERS THROUGHOUT THEIR LIFETIME. 2 . TOURISM MARKETING APPLICATIONS- PROVIDES NUMEROUS EXAMPLES OF HOW MARKETING IS USED TO DEVELOP TOURISM. 3 . INTERVIEWS WITH INDUSTRY EXECUTIVES-GIVES VALUABLE INSIGHTS FROM SENIOR EXECUTIVES REGARDING THE ENTIRE INDUSTRY AND SPECIFIC SEGMENTS SUCH AS RESTAURANTS, HOTELS, CASINOS, AND TOURISM DESTINATIONS. 4 . CONTEMPORARY ADVERTISEMENTS AND ILLUSTRATIONS- USES FAMILIAR EXAMPLES AND ILLUSTRATIONS SO READERS CAN RELATE CHAPTER MATERIAL TO CURRENT CULTURE. 5 . CASE STUDIES BASED ON ACTUAL EVENTS-HELPS ILLUSTRATE CHAPTER CONTENT IN A REALISTIC WAY. 6 . WEB BROWSING EXERCISES- GIVES STUDENTS ACCESS TO THE LATEST INFORMATION IN THE FIELD. |
| 搜尋參考資料: 1. Marketing Essentials in Hospitality and Tourism: Foundations and ... Amazon Marketing Essentials in Hospitality and Tourism: Foundations and Practices. 2. Marketing Essentials in Hospitality and Tourism: Foundations and ... Save more on Marketing Essentials in Hospitality and Tourism: Foundations and Practices, 9780135005866. Rent college textbooks as an eBook for less. 3. Marketing Essentials in Hospitality and Tourism: Foundations and ... Aug 6, 2007 ... Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides the first-year student with an introduction to hospitality ... 4. text guide Instructors of classes using Shoemaker and Shaw, Marketing Essentials in Hospitality and Tourism: Foundations and Practices, 1/e, may reproduce material ... 5. Marketing Essentials in Hospitality and Tourism:Foundations and ... Marketing Essentials in Hospitality and Tourism:Foundations and Practices,Stowe Shoemaker,9780131708273,978-0-1317-0827-3,0-13-170827-9 ... 6.MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES~優質購物網 MARKETING ESSENTIALS IN HOSPITALITY AND TOURISM: FOUNDATIONS AND PRACTICES |
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